Benefits
Greeting cards are a meaningful communication tool for customers, clients and other important business contacts. They provide a memorable, cost-effective way to build and strengthen customer relationships and boost sales.
Here are some benefits you can expect to see in your business:
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Even when you provide a superior service or product,
people may not always remember you. Phone Calls can be intrusive, especially for the busy customer, and e-mail is becoming increasingly ineffective as in-boxes are increasingly bombarded.
Personalised Greeting Cards are not like Direct Mail or Bills. They are first
to be opened, read and have universal appeal.
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Service counts.
Repeat Business increases when people remember you and know that you care about them - a simple card takes
care of business by making a powerful statement.
The old adage 'Its the thought that counts' is true! We can help you connect with a customer, 3, 5 or 10 times a year and it will still cost a fraction of the price of a gift, and can provide a better return on investment than any other printed medium.
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The most successful sales person ever is former US vcar salesman Joe Girard. He sold more cars than anybody else in the world, selling 13.001 cars at a Chevrolet dealership between 1963 and 1978.
Joe attributed much of his success to sending every one of his customers a card every single month. This helped position him as the 'go-to' guy in his city for people looking to buy a new car. While rivals merely dispatched Christmas cards, , Joe was already 11 greetings cards ahead, and even sent customers a special New Year’s message right after the festive holidays. Joe cared about his clients and he ensured they knew it!
58% of businesses do not send even a Christmas
card.
Is it because they don't believe in Cards?
Apparently not - 97% of businesses surveyed in
the UK believed in festive mail.
It all comes down to time. By sending just a Christmas
card, you've put yourself in the top 42% who have
found the time to show they care.